Top 9 Reasons TLC Photography is Moving

Dance Portraits

We’ve been working in photography in this area for almost 20 years, and have moved our studio twice. We’re moving it again… and we’re convinced that we’re doing it for all the right reasons. But we wanted to make sure that you, our valued followers and clients, understood our reasons and what led to this very big decision. So, we’re sharing our reasoning with you!

9. Our market, clients, and the photography industry have all changed. The shooting space that we have now is no longer suitable for our needs, and we would rather have a more focused space in which we can concentrate on the things that we do best. The new space will be plenty big, and we can still photograph large family groups (up to 35) with ease, as well as babies, seniors and boudoir.

8. We want to feel “at home” in our studio. Since the building we are in was originally designed in a different era of the industry, and with differing goals in mind, adapting to a new and ever evolving landscape in photography would not be as easy as starting with a blank slate. In our new space, we are starting fresh. No fixed sets or fixed backdrops, but a few things we like and use most, along with our own creativity.

Trash The Dress, Shenandoah River

7. We realized that we don’t need a “park” in our backyard, as we have partnered with a few local (and very generous) farmers and other land owners to use their property for sessions. The best part of this is that you will almost surely have exclusive imagery for your on-location sessions. Plus, we have been working on many new technological approaches to putting you where we need you to be for the perfect shot.

6. Our new location does not have any “neighbor” issues, such as barking dogs, skunks, and cats that use our backyard as a litter box. Let’s just leave it at that.

5. The building we are in now, and the property it is on, have a host of issues that we cannot easily overcome. So, changing our location so that we do not and cannot have those issues is a best option. That doesn’t mean we won’t have issues at our new studio… but at least there we have more control over them.

4. We want to make a bigger impression. We have tried several ways to get people to see our work. Facebook and other social media outlets help some. But seeing our work is most of what draws people in. Route 11 (Winchester Ave) is a 40-45MPH road, and even just seeing our sign is not easy. Trying to put pictures out for people to see, even large ones on the deck, would be met with maybe a second’s worth of exposure. In our new facility, we have five huge 5×7′ windows… and we have a lot planned for those big beautiful sunshine gatherers! Plus, in a building with no windows, we get NO sun exposure… now, we will. Every day.

Hummingbird Cooper Captures

3. Cooper Captures (the wildlife and scenic photography started by Diana early last year) needs to shine… the work is exquisite, and it needs a place to really be seen by many. There are NO windowsin our current studio, and like you saw in #4 above, you can’t make an impression by showing it to a few people online. Diana will be setting up a wonderful display of her work in the corner windows, and we will be offering retail sales of matted prints, gallery canvases, greeting cards and much more. Plus, it will be much easier to see other wildlife photos on our large, color-corrected monitors!

2. We need to create… for awhile now, we have wanted total control of our sessions. While we take every measure to ensure that we provide each of our clients with a unique experience, we are surrounded by the sameness of a studio that was designed to churn out session after session with everyone getting the same treatment. We want more than that for our clients, and plan to offer very unique photography you can only get from the creative genius that gets its inspiration from other artists, both performing and from those who create works of art all the time. We’re looking forward to some very new and original work!

1. We crave interaction. In the last year or so, we have gotten much more involved in our community and with fundraising and “people” events. We’ve found that doing that from a building that is located nowhere near any of that, we can’t help as many people as we wish. Being in a downtown location will give us the ability to not only support our merchant neighbors, but to hopefully give them a reason to do the same. We know that is something we will have to earn, but it is also something we are more than prepared to do.

Between now and November 1, we will give you lots more information. This will include a big Open House we are planning, and lots of fun specials you can look forward to for the holiday season! But mostly, we’re looking forward to setting up our first BIG window display in town. It’s going to start small, and grow. Keep an eye out… you won’t be able to miss it!

 

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